Burger 21, a "better burger franchise," announced earlier this week that it is targeting the greater Orlando region as its next market for expansion.
In a news release issued April 15, the restaurant chain said it was looking to develop locations in Celebration, Lake Mary, Altamonte Springs, Winter Garden and Winter Park
Burger 21already has six restaurants in Florida. Two of those locations are in the Orlando area, one at the University of Central Florida and the other at the Shoppes at Millennia. It has 18 other franchised locations in states along the eastern seaboard.
Franchises, such as Burger 21 restaurants, can present lucrative business opportunities. However, they can also be expensive minefields for businesspeople who hastily agree to run franchise locations without really understanding what they are committing to.
As is the case with any business opportunity, it is vitally important that you look before you leap. What we mean when we say that is, you must fully review any documents you sign and make sure that you have an understanding of what they mean. If you go forward without a clear understanding of what you are getting into, you are setting yourself up for trouble.
One way to reduce the likelihood of a negative outcome is to enlist the assistance of an attorney who has experience working with franchisees. This lawyer may be able to offer you guidance and clarity, which no one every regretted having. Furthermore, you might obtain some peace of mind, which can be a rare asset in business.
Sources:
- New Times Broward-Palm Beach, "Burger 21 Plans to Expand to South Florida," March 28, 2013
- PR Newswire, "Burger 21 Announces Expansion Plans for Orlando Market," April 15, 2013
Franchisees or would-be franchisees may find the Franchise section of our website to be useful.
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