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Orlando entrepreneurs launch specialty paint company....again

Seven years after selling their family business, paint-maker Color Wheel, two brothers are back at it again.

The two Orlando entrpereneurs, Rick Strube and Donald Strube Jr., launched a new paint-making company last year.

Called SunColor, it specializes in formulating paints that can withstand Florida's intense sun, salt spray and high temperatures. The paints are sold directly to contractors.

SunColor now has six stores -- two in Orlando and one each in St. Cloud, Oviedo, Wildwood and Winter Garden -- and plans to open its seventh in Jacksonville later this year. It has about 40 employees.

Color Wheel was once Florida's largest paintmaker. At one time, it had revenues in excess of $100 million. It was sold in 2006 to a subsidiary of Mexican paint giant Consorcio Comex S.A. de C.V. That company, it turn, was later purchased by Sherwin Williams.

The two brother had to wait until a noncompete agreement ran its course before they could get back into the paint industry. Both said they missed being entrepreneurs and look forward to having an avenue for their knowlege of how to blend and produce paint.

We commend these brothers for once again starting from the ground up. We work with entrepreneurs often enough to know just how difficult it is to get your business off the ground.

Many people who are interesting in starting their own companies or have young businesses find it very worth their while to hire business attorneys to advise them. Having counsel that you can count on and feel confident with can really help one feel secure at a time when such feelings can seem hard to come by.

Source: Orlando Sentinel, "SunColor is Orlando family's second act in paint business," Sandra Pedicini, May 13, 2013

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